With #NeverTheirFault, we aim to end the victim-blaming language, attitudes, and behaviours that too often surround child sexual exploitation and abuse. Through bold, evidence-based communications, we are challenging the myths and misconceptions that not only fuel stigma and silence, but also prevent children from being properly identified, supported, or protected—and can stop them from seeking help altogether.
We’re changing the story — because no child is ever responsible for their own sexual exploitation.
Too many children fear they won’t be believed. Too many are blamed, questioned, or silenced. Most don’t speak out for years — if at all. And when they do, it’s often to a friend, not an adult. Society’s failure to listen is compounded by deeply rooted misconceptions — about who is affected, how they respond, and what abuse looks like. These distortions, especially around boys, survivor behaviour, and so-called “credibility”, stand in the way of justice, support, and protection.
The language we use and the way we respond matters. We want to equip professionals, families, and anyone who is around children with tools to listen without judgement, believe without hesitation, and protect every child’s rights and dignity.
How much do you really know about child sexual exploitation and abuse?
Take our full Myths & Misconceptions Quiz and find out where you stand.
We need everyone—parents, teachers, police, journalists, governments — to recognise the harm of outdated beliefs and language. Whether you share a post, speak up in your community, or change the words you use: it matters.
Because when a child tells their story, the only right response is:
“I believe you.”
#NeverTheirFault
To support more of the critical work protecting children from sexual exploitation, please consider making a donation to ECPAT International.