Rights-Based

We place children’s rights at the centre of our work – advocating for justice, participation, protection, the best interests of children and the recognition of children as active rights-holders and agents of change.

Proactive Focus on Prevention

We prioritise prevention as a strategic imperative, investing in early action and upstream interventions that address the social and systemic drivers, and disrupt offending before harm occurs.

Child Protection Systems Approach

We aim to promote comprehensive child protection systems that integrate bold actions to address sexual exploitation of children.

Gender & Intersectionality

We acknowledge how age, ability, background, gender, and status, among others, shape children’s experiences. We promote equitable, inclusive strategies that challenge systemic discrimination and unequal power structures.

Locally Driven & Contextual

We centre local leadership, knowledge and lived experiences to ensure all interventions are contextually relevant, sustainable, and owned by the children and communities we serve.

Cross-Learning & Bottom-Up Innovation

We promote horizontal learning, co-creation, and peer exchange across regions, sectors, and communities to scale effective solutions.

Multi-Sectorial & Multi-Level Engagement

We promote horizontal learning, co-creation, and peer exchange across regions, sectors, and communities to scale effective solutions.

Accountability & Transparency

We bring together diverse actors and institutions across levels—from local to global— to foster holistic and coordinated responses.

Adaptability to Changing Realities

We remain agile in the face of rapid shifts – technological, social, political, and environmental – while continuing to push for bold, evidence-informed change.

Explore our 2026-2029 Strategic Framework to learn more.